What if the secret to success is not just hard work, but knowing when to change track?
In this game-changing guide, decision-making expert Annie Duke shows why quitting what holds you back is essential for success. Drawing on new research and fascinating examples, this book offers practical strategies and explains:
Why it’s so hard to walk away
How to identify when it’s best to persevere or pivot
How quitting on time often feels like quitting too early
Packed with insights from athletes, start-up founders and entertainers, Quit breaks down the mental model that keeps us from walking away and provides a toolkit for quitting anything – a career, a marriage, an investment – at the perfect time.
Reviews
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This brilliant and entertaining book documents a major flaw in human actions and decisions: the bias against quitting. I learned a lot from its compelling tales of failures and sound recommendations. You will too
Daniel Kahneman, author of THINKING, FAST AND SLOW -
Every business school has a course in starting new businesses, but few have a course in shutting them down at the right time. This book fills that gap with brilliant new insights and fantastic stories. Quit what you are doing right now and start reading this book
Richard Thaler, coauthor of NUDGE -
Illuminating, easily digestible… she neatly summarizes social-science research from psychologist Daniel Kahneman, economist Richard Thaler and others that helps explain our seemingly irrational behavior when it comes to persisting and even escalating our commitment in the face of losing propositions
Wall Street Journal -
Engrossing, important, and grounded in science, Quit is a gem that will allow you to navigate the world more effectively
Katy Milkman, author of HOW TO CHANGE -
A game-changing book of strategy from a world-class thinker on risk and decision-making
Shane Parrish, host of The Knowledge Project podcast -
Offers a wealth of knowledge to help you figure out when to persist and when to pull the plug
Adam Grant, #1 bestselling author of THINK AGAIN -
Quit is the rare book that is both a page-turner and a legitimately important contribution. If you’ve never thought of quitting as a competitive advantage before, prepare to be enlightened
David Epstein, bestselling author of RANGE -
There aren’t many times you will say, “this book changed my life.” This is one of them
Seth Godin -
Only a poker player could write this classic book on when–and more importantly how–to fold a bad hand in business, investing, relationships and life
Ryan Holiday, author of COURAGE IS CALLING -
The opposite of a great virtue is also a virtue. And Quit is the perfect dialectical complement to Grit. Weave these two virtues into your character and live a much more fulfilling life
Philip Tetlock, author of SUPERFORCASTING