Making Numbers Count is a lively, practical, first-of-its-kind guide to turning cold, clinical data into a memorable story.

Yet the ability to communicate and understand numbers has never mattered more.

Drawing on years of research into making ideas stick, Chip Heath and Karla Starr outline six critical principles that will give anyone the tools to communicate numbers with more transparency and meaning.

Using concepts such as simplicity, concreteness and familiarity, they reveal what’s compelling about a number and show how to transform it into its most engaging form.